| Fynd, an AI-native retail technology platform backed by Reliance Retail Ventures Limited, announced its official expansion into South Africa, on Monday. The Surtee Group’s adoption of Fynd’s unified commerce stack shows the platform’s flexibility, scalability and proven success with global fashion brands. |
| Fynd’s entry into Africa comes when South Africa’s e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales – a fourfold increase since 2020. According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is expected to be driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. Ronak Modi, Chief Business Officer – Global at Fynd, said “South Africa’s retail landscape is evolving fast. Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.” Modi also said South Africa is an exciting addition to the company’s global footprint. “The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.” Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD’S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. The Group is expected to implement Fynd’s unified commerce stack, including Storefronts and Order Management System (OMS). Picture: Supplied |
