George Tourism said there was a percentage decrease in average occupancy compared to the previous year (2023).
There was a growth in revenue by 28% year on year, amounting to about R51.7 million in December 2024.
Occupancy rates from 11 December 2024 to 12 January 2025 averaged 71%, peaking at 88% on 28 December.
Occupancy started climbing from 13 December, with 80% highs from December 24th until January 2nd.
From January 12th, there was a drop to 40%.
Most visitors came from South Africa (56%), with a strong international presence (44%). Top source markets are Cape Town (41%), Johannesburg (19%), International: Germany (15%), UK (7%) and USA (6%).
Joan Shaw, Tourism Manager at George, Wilderness and Uniondale Tourism, said, “this festive season exceeded our expectations, reflecting the unwavering appeal of our region and the dedicated efforts of our tourism teams and partners. From bustling markets to full visitor activations, George and its surrounds once again proved to be a premier destination.”
Picture: Garden Route Info