The number of people cleaning their homes doubles in the lead up to the holidays, according to Unilever’s trend data.
This is as consumers around the world are making their homes exceptionally clean for seasonal celebrations.
Cleaning doubles to one in three (30%).
Another study found that one third of consumers are focused on making sure their homes are hygienically as well as visibly, clean ahead of receiving visitors.
With an increasing appetite for eco-friendly cleaning products, is there a difference?
Bambu Eco Cleaning’s Emma Seymour, found consumers are tilting towards eco-friendly products due to health benefits.
They are also perceived to use non-toxic and biodegradable products that are friendlier to the environment.
Last year’s study by McKinsey and NielsenIQ examines sales growth for products that claim to be environmentally and socially responsible, found while some products might be labeled “environmentally sustainable,” “eco-friendly,” “fair trade,” or other designations related to aspects of environmental and social responsibility, what is important, is what lies behind these product claims.
When consumers are asked if they care about buying environmentally and ethically sustainable products, they overwhelmingly answer yes.
In a 2020 McKinsey US consumer sentiment survey, more than 60 percent of respondents said they’d pay more for a product with sustainable packaging.
A recent study by NielsenIQ found that 78 percent of US consumers say that a sustainable lifestyle is important to them. Yet many CPG executives report that one challenge to their companies’ environmental, social, and governance (ESG) initiatives is the inability to generate sufficient consumer demand for these products. There are many stories of companies launching new products incorporating ESG-related claims only to find that sales fell short of expectations.
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